How to Send Personalized Videos at Scale: Feat. SendSpark

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Our goal here is to use RB2B to de-anonymize website visitors.

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So we know who's looking at our website.

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We're capturing that information, generating purse lines videos,

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and then sending them out in a three-step email sequence.

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I'm going to just walk through how we set it up because a few people have

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scheduled time in my calendar, so I figured it's easier to do one for everyone.

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But basically we have this set up in clay, and we're using the RB2B webhook

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here, so you can just grab that from RB2B.

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And then this sends all of the information that RB2B can capture about website

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visitors

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directly into clay.

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And then from here, I just broke these up into columns because I like looking

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at it.

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Like you don't need to do this, but it also helps identify where there isn't

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data

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and just get a high-level picture of what's going on.

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So we're taking the data from the webhook and mapping it, you know, from here,

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into email, first name, job title company named Website, you were all speaking

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to see this. And then we're using this enrichment that clay built with sensebark to take

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this data

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and send it into sensebark to generate personalized videos.

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So what that looks like is this.

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You can see we have a campaign set up where we have one video that I recorded

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using the placeholder word watermelon.

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That kind of just says, "Hey, thanks for checking out the website"

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and offers a little teaser of sensebark.

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I'll play it for you now.

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Hey, watermelon.

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Thanks for taking a look at sensebark.

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Here is a quick video to show you some of the superpowers that we've built in

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for sales outreach and marketing automation.

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Like many video platforms, sensebark.

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I'm not going to play the whole demo, but I just want to show you an idea of

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how we're doing that little personalized intro and then we're showing a demo.

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Because, again, remember, these are people that maybe don't know a ton about

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sensebark. They've just been to our website once.

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So we have this set up.

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We're using voice cloning to automatically replace watermelon with the viewer's

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first name. And then we also customize this share page.

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So there's a little bit of personalization here.

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It's going to say, "Hey, first name."

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We have other variables that can be supported.

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And then I'm pushing people to either sign up for a sensebark account

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or book a demo on our -- and this isn't just my calendar.

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It's the whole team calendar.

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So we have this going.

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And then you can see some of the videos that have been generated.

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So obviously not saying watermelon.

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We are saying people's names.

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Hey, Amanda.

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Thanks for taking a look at sensebark.

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Here is -- hey, Kyle.

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Thanks for taking a look at sensebark.

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Here is a quick video.

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And you can see these are coming in, like, all of the time.

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Because as people visit the website, our B2B is identifying them

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and then just pushing them into this client automation.

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So we have the webhook.

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We have the data.

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We have the sensebark video.

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Last step, we're adding them to the sequence in smart lead.

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And again, there's a really nice native integration with smart lead

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and clay here.

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So this is really easy to push people in.

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The way we have it set up, I'll show you.

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We have a three-step campaign.

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So email one is just, like, awesome to you on our website.

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You know, wanted to see if we could schedule a demo.

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We do have a calendar button here, but it's really simple.

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The second email is the one with the video.

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So this is where we have that personalized video in here.

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And this is unique to us, right?

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Like a lot of times when people check out sensebark, they're comparing

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us to competitors.

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So I want to make it instantly obvious, like, how we're better.

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But I think, you know, this is flexible for different people, what your next

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email is.

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And then the third one is just a customary case study.

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And I wanted to keep it simple because I'd rather do multiple three-step

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sequences, you know, maybe they visit now and come back in six months than sending so many

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emails that people unsubscribe now.

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So we have this going.

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We've been running this for a couple weeks now, so I'll show you the results.

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And keep in mind, this is like the first campaign we set up here.

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So I think we could definitely optimize the subject line and change a few

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things.

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But even then, when you look at the data, you can see we have those three steps

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And open rate, I think, could be higher.

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That's where I'd want to play with the subject line, for sure.

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But what you can see is the email with a video has nearly a 40% click-through

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rate,

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which I think is great because these are people that are so early in the buyer

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journey. They're just on our website.

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But at the same time, they're clicking and watching the video.

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About 10% reply rate to both the first and second email.

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But again, the open rate's a little low.

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We've got to play with that.

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And also, there's some bounces, which makes sense because we're just scraping

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the leads from RB to B.

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As we update this, the next steps are definitely going to be verifying emails

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before sending

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it out, as well as updating the subject line.

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And it's the same subject line for all of them.

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But either way, I think this can be really helpful.

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I think there's also other ways you can personalize it, right?

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We're saying that sending the same campaign to everyone, but I would like to

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kind of make

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this a little fancier based on pages people visit and also do a better job of

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filtering

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out current customers.

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So might level this up even more, but wanted to share and hope this can spark

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some ideas.

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Alright, cheers.

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Happy automating.