How to Improve Cold Outreach w/ RB2B

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Hi, I'm Pete Crowley. I'm the head of growth here at RB2B. In this video, we

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are going to cover

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cold outreach. If you've just started out using RB2B or if you've been using us

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for a little while,

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watching the traffic come in and you're wondering, "Hey, what do I do now with

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these leads?

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How do I reach out to them?" This is the video for that question. So, there are

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a lot of different

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ways. There's going to be multiple videos on. What do I do now? But this one

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specifically,

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we're going to cover the best practices for cold outreach. So, across the board

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of the folks that

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we've talked to, the people who are getting the quickest, most trekkable, kind

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of positive ROI

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are folks who are doing cold outreach. And specifically, they're doing really

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this quick two-step

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process to get these responses. And here's exactly what people are doing. So,

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as a preface, if you're

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not utilizing our hot leads or hot pages features and you do know what pages

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are high intent pages

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and you do know the profile or the person or the folks you want to talk to,

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make sure you set those

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up. That's going to make this process a lot easier. And the second little pre

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face here, if you have

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salespeople who will be going after these leads, make sure to add them as users

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to RB2B. We do not

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charge by users. We charge by results profiles. So, you will not be built

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anymore by having more

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users you can add as many as you'd like. Add a ton of the Slack channel,

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whatever you would like to do.

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So, now that we have that covered, let's talk about the two-step process that

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we recommend.

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When you see a qualified profile come through, the first thing you should do,

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ideally within 24 hours, is connect with that person on LinkedIn. Do not send a

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message with the

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connection request. All of the experiments I've run and have heard of other

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folks running say that

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you will get a higher acceptance rate if you send your connection request

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without a message.

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So, step one, send that connection request. These people already have brand

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awareness. They've

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been to your website. So, the likelihood that they accept the connection

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request is going to be very high.

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Step two, after they have accepted that connection request, ideally within 24

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hours of acceptance

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send them an email, send them a LinkedIn message. These people have brand

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awareness, but they also now

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have personal awareness. They accepted that request. They know who you are as a

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person. So,

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the likelihood that they open that message is going to be very high.

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Do those two steps. We do have email sequences and copy already written out. So

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, if you're curious

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about how to actually implement this, head on over to our VDB Academy. You'll

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be able to check out

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our email sequences and more.

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