Identify your hottest leads & engage them at the perfect moment with Hot Lead & Hot Page Tagging.
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Basically, what this allows you to do is tag and bucket different types of
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visitors depending on
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different characteristics like their company size, their seniority, their
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location, their job title,
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you know, revenue, all these other pieces of criteria. I can hop in here. I can
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add as many
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hot lead filters as I would like. You'll see the different categories here.
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And what that allows us to do, I can go over to profiles, excuse me, see our
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hot leads, and now
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this will just show me people who fell into at least one of those hot lead
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buckets that we created.
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We have three here on the retention account. You can add as many or as few as
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you would like.
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And the second filtering feature we have here is hot pages. Different pages on
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your website have
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signified different levels of intent from your visitors. As an example, a blog
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post is usually a
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source of more extraneous traffic. It generates a lot of low intent leads, some
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high intent, but
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really across the board usually gets a lot of low intent traffic. On the other
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hand, if it's your
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get a demo page, your pricing page, how it works, those are higher intent pages
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. So it's a good idea
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to tag and call out to your salespeople, your marketing people, whoever the
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visitors who actually
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went to those hot pages. At retention, we have three pages on our website that
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we have labeled as
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our hot pages. The first one is the get a demo page. So if someone didn't fill
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out a form, we'll
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still be able to capture some of those visitors. The how it works page, self-ex
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planatory. And if
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the third one is get grow, that's a features page. So features are another
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great source of higher
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intent traffic. So hopping back over to profiles again, I can go to my hot page
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visitors and I can
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check out just people who went to those pages. Now, when I go to exports or
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send this data outside
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of the RB2B system, that tag will be applied and I'll be able to filter all of
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my leads from there.
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So if you're looking to eliminate some of the noise inside the RB2B dashboard
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and just focus down on
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higher intent leads, head on over to tagging, set up your hot leads and hot
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