Filtering Info to Create Custom Messages Based on URL

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All right, so here's going to be how to filter information so you can create

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different messaging

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primarily based on what URL these people are visiting.

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And so here we have RB2B automatically sending data into clay via the clay

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integration with webhooks.

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If you don't know how to do that, look at one of the other tutorials to be able

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to find that.

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But here it's sending in data and RB2B is telling us what page they were on.

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And we also have a rule set up inside of RB2B that's tagging people who visit

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this page as a hot page.

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But there's also other ways to do that.

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Let's pretend that this wasn't here.

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The best thing that we could do is we can add a formula column and go,

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"If captured URL contains certain keywords that we want to look for."

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So in this case it would be pricing, I want it to output pricing, for example.

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And when we do this, what will happen is that it'll add a row.

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And from here we can add conditional formulas later on that go,

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"Hey, if this row contains pricing that I want you to do this or this,"

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and you can go enrich further data, you can go use claygens to research their

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website,

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you could write specific lines in the email, maybe give them a special offer,

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something like that.

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You could also even have like claygint look at the person's website potentially

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or your own website, and use that to feed some of the data for your replies.

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There's a lot of different ways that you can go through it.

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But here, because RB2B is sending us this captured URL, there's a lot that we

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can do with it

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where just adding this right here allows us to do so much more with it.

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And at that point it's just the limit of your imagination.

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And so.