2024 Agency Playbook

0:00

I want to spend a million bucks over the next 12 months on ads for other people

0:03

's agency.

0:03

We have had a lot of attention in this, just coming off the founder, Brent,

0:12

stuff I've been doing from agencies. They're very enthusiastic about it. Until

0:17

recently,

0:17

we were not really proposing the right thing. You know, we were going to them

0:22

and we're like,

0:22

okay, and it counts $495. What if you bought five for 200, which is still very

0:27

much like,

0:28

you give me money, you know, whereas like, I was talking to this guy in front,

0:33

I'm like, wow,

0:34

like we can actually show up with something that helps them retain their

0:40

clients, helps them

0:43

build more recurring revenue, and helps them get more customers for their

0:49

agency through our ad

0:51

spend. I'm not sure how closely people were following our journey with the

0:55

agency thing in

0:56

the Shopify space, but like, I just had this like horrible, you know, we got it

1:00

so wrong because

1:02

I just assumed that Clavios playbook and Yapos playbook worked for all big Shop

1:10

ify apps. And

1:10

for us, it didn't at all. I think the reason it didn't was because Clavio with

1:14

their software was

1:14

able to show these agencies how they can build their customers more money,

1:19

right? Like, that was

1:20

the fundamental unlock, whereas ours is just like, this tech's great for your

1:24

customers. Like,

1:25

well, I don't care. I'm not going to focus on that when I can focus on

1:28

something that like helps me

1:29

actually provide value that I can then charge them for in like, growing agency.

1:32

So here is the

1:34

walkthrough of what we are going to deliver to Legion agencies. Step number one

1:40

, they can take

1:41

our free script, they can put it on their customer site, they can not pay us an

1:45

nickel,

1:45

they can integrate it with Slack. And then these dopamine hits, which I'm

1:49

obsessed with,

1:50

they start happening to the customer, but the customer doesn't associate the

1:52

dopamine hits with

1:54

Adam Robinson and RB to be it, they're associated with the agency. They're the

1:58

agency's leads,

1:59

and it's the agency uncovering this incredible thing. And then another thing

2:03

the agency could do

2:04

is next to that channel, they can create another channel that says positive

2:08

replies.

2:08

And in an automated way, anytime they get a positive response to any of the app

2:13

down they're doing,

2:14

it can also fire a dopamine hit from that channel. So that's customer retention

2:20

, because it's

2:21

reminding them unlike an hourly basis of what the agency is doing for them,

2:25

which

2:26

I've used a bunch of agencies. The relationship always ends when you're like,

2:31

I'm paying this guy $5,000 a month. I don't know what he's done in the last

2:34

month. So that's

2:35

retention piece number one, and that costs zero. Number two, my understanding

2:41

is there's two ways

2:42

that they would charge. They're forced to charge by lead or by demo booked. We

2:49

give a 30 day trial,

2:50

the agency's going to use our product for 30 days. And then either using client

2:56

smart lead and doing

2:56

it in an automated way, or like using their VAs and the Philippines or whatever

3:00

, they're going to

3:01

manually go through the ICP leads and have these people connect with them on

3:05

LinkedIn, send them

3:05

LinkedIn messages and put them in email sequences. They're going to just let

3:09

this play out for a

3:10

month and not pay RB to be a dime. After 30 days, two things happen. One, you

3:15

go back to your customer,

3:16

you show them the results. If they're paying you for leads and demos, they just

3:19

continue paying

3:19

you for more leads and demos. And it's more money than you even made otherwise.

3:23

If you're a retainer,

3:25

then you go back to them, you say, I booked four demos for you. You know, this

3:28

is another,

3:29

you know, whatever, $1,000 a month. Then for the tech, if the customer's below

3:35

200 leads a month

3:36

from us, it continues to be free for the agency. If they're above 200, like we

3:40

're initiating this

3:42

graduated pricing scale in like four weeks or something that starts at 99 bucks

3:47

works its way

3:47

up to 500. It's not just a jump to 500 for anybody. You just pay us the off the

3:52

rack price and,

3:53

you know, we'll eventually have a kickback built in. But the kickback is going

3:56

to be a

3:56

negligible part of it because the real money is going to be what you're, what

3:59

you're building

4:00

to your customer. The last step, which I love the most is with any successful

4:07

case study that they

4:08

have, we'll show them how to like make a video of the workflow that the

4:13

customer had success with.

4:15

They do the video like we show them. If they write the text like we show them,

4:18

if they tag

4:19

themselves, the brand, and then us, we will put ad spend dollars behind every

4:24

single one of those.

4:26

So we will pay for the agency to promote itself and get visibility on LinkedIn

4:32

to get customers

4:34

for the agency. Here's the key takeaway. Not a dollars paid to us until you've

4:41

proven out that

4:42

you can make money for yourself. And we will even promote free accounts. This

4:48

is what I'm excited

4:49

about. I would love to hear if anybody thinks any part of it is stupid, like

4:53

what am I missing

4:54

here? But it's kind of how I felt about the free offer with Slack. It's like,

4:59

everybody's going to

5:00

do this. Like why would you know, why wouldn't you do something like that that

5:05

helps your agency grow

5:06

in those three mission critical ways?

5:09

[BLANK_AUDIO]