Ilija from HeyReach shows us how to automatically send LinkedIn messages to hot leads using the RB2B x HeyReach integration.
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Hi, in this video I'm going to guide you through on how to schedule a meeting
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with someone who just visited your website.
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Pretty much it, like obviously they visited my website and two minutes later we
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already have all the necessary information to kick themselves and we pretty
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much scheduled that meeting.
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But this effective approach was pretty much done thanks to RPTB just because
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they have successfully mapped out this person over here that actually visited
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our website.
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So let's dive into it.
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On my RPTB dashboard you can see how many new profiles returning new website
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visits and all of that, like all the good stuff I have.
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But then again, like the main question is whether all of these people are
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actually relevant, either all of these people are actually mentioning my ISP.
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So there are a bunch of approaches you can utilize to pretty much connect with
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all of these people and thanks to Hearish and integration which is available,
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this flow, it's pretty easy to set pretty much everyone can do it.
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So I've created a webhook over here in the account details of integrations.
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So in the integrations I've set a webhook URL.
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This is the Hearish using the Hearish API, which means that every time somebody
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matches my search criteria and we will dive into the search criteria a little
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bit later.
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But let's think of the technical setup over here.
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So what you will need to execute this is an RPTB account obviously, and you
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will need a Hearish account to automate your LinkedIn approach from this point
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on.
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So in Hearish we obviously have play around a little bit but then again we will
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dive into the details in a bit.
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What really matters is that I have a campaign which matches an RPTB severity.
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And to show you how that looks like, so RPTB has this cool feature called HotL
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its and Hot Pages.
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So for the purpose of this demo I have focused on the HotLits and this is how I
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have set it up.
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So pretty much you name your filter.
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If you want you can input company revenue but I've focused on the company sizes
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Obviously anything with above 21, it's worth for me just reaching out to them.
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And then I have mapped out the owner, founders, the executive partner VP, etc.
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Obviously you can add even more, you can add departments, you can add category
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states and all of the good stuff.
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And now I have applied like all of these filters when anyone is matching all of
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these filters.
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I want to send them to a webhook.
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So a webhook and I will show you the integration process behind it obviously.
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So in the webhook you pretty much say, well if someone matches this criteria,
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send them to this webhook.
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So now let's check on what the webhook actually does.
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When you go to Hearish, you always will then I have set a campaign.
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And this campaign is a section called RB2B seniority which is all good.
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And now I have preset a sequence.
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The sequence is pretty straightforward in my case because this is an
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integration.
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Pretty much goes with thank you for visiting Payreach.
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That's connect if you're interested to learn more about this integration.
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Right?
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Because we are the automation tool but in your case it can really be anything.
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Over here you can see that the reply rate is actually 41% because this is not a
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call audience.
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This is an audience who actually visited your website, know what you do and
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when you send that connection request or a DM,
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obviously the chances of getting the response are much higher compared to
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anything else.
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And one day when the connection request is sent, if there is no acceptance, all
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good.
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We do not want to over saturate the audience.
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We will just do an end.
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But nevertheless when they do accept it, we follow up with a simple message.
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I'm glad we have connected.
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We just released new integration with RB2B which allows Hearish users to
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automate a flow like this one.
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Simple.
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First, visit your website, RB2B does its magic and finish taking care of the
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LinkedIn site.
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Let me know if you'd like to learn more about it.
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Once you have this campaign done, pretty much it's running and all you, you, is
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quite on autopilot.
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Anyone who matches the search criteria, the hot page, the, sorry, the hot leads
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over here will be sent to this campaign.
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On the technical side of things, in the integration part, we always have RB2B
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in place.
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So all you need to do is click on a link account, link to a specific.
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And you see that I already have, you select the which campaign, so you have to
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build out the campaign.
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First, second, you select the campaign and third is generate apply and generate
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a URL.
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Once you have the URL like this, you just copy it, go back to RB2B, go to
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integration stop.
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And over here, in web hooks, you pretty much just apply the same URL.
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Here, and send a test event.
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When you get a response to 100, this means that the integration is set properly
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and now you are receiving data.
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When you click on that send button, you will end up with payload like this one
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and you can pretty much see.
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The first name that will pop up is a test payload of Adam Robinson.
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That's hilarious.
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So this is a way to set up personalized flow when it comes to hot leads in
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order to be reached out on LinkedIn and get cool messages such as, let's meet
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up, two minutes right after they've resisted your website.
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So hope it makes sense.
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Yeah, let me know.